At 21-years-old Sveindís Jane Jónsdóttir is the great hope of Icelandic football and is ready to take Euro 2022 by storm.
As the whistle blew signalling kick-off in Keflavík’s cup game against Álftanes Sveindís Jane Jónsdóttir sat on the bench frustrated.
Even at 14-years-old, she carried herself with the confidence of a player far more experienced. She knew what she would be capable of should she be unleashed onto the pitch.
With 59 minutes on the clock, her wish was granted. The game was locked at 1-1, but within five minutes of being on the pitch, she fired Keflavik ahead.
Just six minutes later, the teenager had completed her hat-trick and ten minutes before the final whistle she grabbed a fourth to round off an excellent half-hour cameo from the bench.
“That was kind of a statement from her,” Keflavik’s coach Gunnar Magnús Jónsson tells FirstTimeFinish. “She didn’t mind how young she was. Sveindís was just already really good at that time. From then on, she just kept getting better and better.”
Late beginnings and accelerated call ups
With performances like that at such a tentative age you may be led to believe that Jónsdóttir excelled at football from the moment she left the womb, but that simply isn’t true.
Born in Keflavík, a small town of around 20,000 people some 50km southwest of Reykjavík, she didn’t start playing football until the age of nine when her friends brought her to a training session at the local club Keflavík ÍF.
A natural athlete she quickly adapted to the new sport and became one of the most promising players in the club’s youth set-up.
Capable of playing anywhere on the field, Jónsdóttir found her home as a forward where her natural pace facilitated a bundle of goals.
Despite her relatively late start to playing football, it didn’t take long for Jónsdóttir to make her debut at the senior level.
Her performances in Keflavík’s youth system caught the attention of head coach Gunnlaugur Karason. With the senior squad depleted , Jónsdóttir’s promotion to the Keflavík senior team was accelerated.
In May of 2015, a 14-year-old Jónsdóttir was handed her senior debut as a substitute in a second division game against HK/Víkingur and would go on to play another three games for the senior team during the 2015 campaign.
A mistress with the ball at either foot
It was Jónsdóttir’s tendency to play with both feet that set her apart from her peers from an early stage. It was a skill that had been developed as a necessity. Having suffered an injury to her right foot early in her footballing journey, Jónsdóttir was forced to play more with her left.
As a result, the prospective Icelander was equally comfortable with either foot once her favoured right had recovered.
Her two-footedness caught the attention of Ulfar Hinriksson, who would later go on to coach her for Iceland’s U17 team, during an annual youth team gathering he was coaching at.
“She stood out from the begging. The first thing I took notice of was her ability to shoot with her left and right foot.
“Players at that age usually take too big a step whilst shooting to try and maximise the power in their shots so the trajectory of the ball is going up. Shooting in the correct way with both feet came naturally to Sveindís.”
A new manager and increased involvement
Keflavík ended the 2015 season rooted to the bottom of the table with just a single point to their name. With the club branded as the worst side in Iceland, a change of head coach was required.
Gunnar Magnús Jónsson was the person tasked with turning things around at the club. A man with a long history with Keflavík, having previously played for and coach the men’s team, Jónsson was more than aware of the bright young talent he had at his disposal.
“I can remember the first time I got to see Sveindís play. She was around 12 at the time and I saw her taking her long throw-in. I was amazed that a young girl was taking such a long throw.
“She didn’t even really practise; it was just a natural talent that she had. She was a really natural player, you could easily see that she was going to be a good player.
“Sveindís could have played any sport and been really good at it, we are just lucky she chose football.”
To this day she holds the record for vertical jump (69.9cm) and standing long jump (2.78cm) across both boys and girls who have trained at the club’s school academy Fjölbrautaskóli Suðurnesja.
With the arrival of Jónsson, Jónsdóttir received an increased role in the senior team as she joined them during pre-season training.
Kirstrun Yr Holm, who has played for Keflavík since 2011 recalls how quickly Jónsdóttir adapted to regular senior squad involvement. “She was brilliant. At times it didn’t even look like she was trying, it was just effortless for her.
“It felt like she became one of the experienced players so quickly because she was at that level.”
Break out season
By the start of the 2016 season Jónsdóttir was a starter and 36 minutes into the opening game against Álftanes she scored her first league goal in a 2-1 win.
It was the perfect launchpad for a season that would see her score 18 times in 14 in second division games, including a six-goal haul during her side’s 11-1 thrashing of Grótta. Her goals transformed Keflavík from the worst team in the country to a side with promotion ambitions.
A third-placed finish in the league secured them a spot in the playoffs where Jónsdóttir would continue to make goalscoring look easy. She bagged three across their two quarter-final games as Keflavík brushed past Tindastóll.
She’d score again in the first leg of the semi-final, getting the only goal of the game as Keflavík placed one foot in the final with a win over Haukar.
The second leg however ended in disappointment. Despite Jónsdóttir pulling them back on level terms after Haukar took a 2-0 lead, a late own goal from Þóra Kristín Klemenzdóttir quashed their promotion dream.
With the disappointment of missing promotion still stinging in the back of her mind, Jónsdóttir put on a clinic in the third-place play-off. She scored all four Keflavík goals as they beat ÍR 4-2, ending the season with 27 goals in 19 games.
A natural athlete
Jónsdóttir’s goalscoring exploits very almost never happened. Before she would go on to become Keflavík’s main goal threat she excelled as a goalkeeper. Her uncle, Thorsteinn Bjarnason was a goalkeeper for the club’s men’s team and played 28 times for the Icelandic national team.
“A goalkeeping coach at the club wanted her to play in goal because she was so good,” Jónsson recalls. “But we made sure that she continued as an outfield player.”
In later years Jónsson would even allow his talented attacker to redon the gloves when the U19 team needed someone to fill the void between the sticks.
In October 2016 Jónsdóttir was invited to train with Damallsvenskan outfit Kristianstads by their Icelandic head coach Elísabet Gunnarsdóttir.
She travelled to Sweden alongside fellow Icelandic internationals Guðný Árnadóttir and Alexandra Jóhannsdóttir and spent a week training with the club’s senior team.
Jónsson also made the trip to Sweden. “You could see that all three players fitted in really well at that level,” he tells FTF. “From then we could easily tell that all of them were going to be good players in the future.”
Promotion to the top division
At the end of the 2018 season, Keflavik finally won promotion to the Besta deild kvenna, bringing an end to a 10-year absence from the top flight. Jónsdóttir was once again central to their success hitting nine goals during the season.
The jump up in competition playing in Iceland’s top division was huge, but she was more than ready.
It took just three minutes for a now 17-year-old Jónsdóttir to notch her first top-flight goal, in a losing effort against Fylkir.
Keflavík were in an uphill battle against relegation from the start. They did manage to better their previous campaign in the top flight, which saw a return of zero points and a -104-goal difference, but they still couldn’t beat the drop.
Despite that Jónsdóttir ended the season with seven goals to her name.
“I think it says quite a lot about her that we had one of the best players in the league and still get relegated”, Kirstrun Yr Holm told FTF. “Teams realised that if they try to stop Sveindís they’d stop us, but even with that she always managed to score.
“A lot of us had to learn how to play in that league, but she was ready for the jump.”
Loan to Breiðablik
With Keflavík relegated from the Besta deild kvenna and her talents far too special for the second division, Jónsdóttir was in need of a new club.
Predictably, there was no shortage of admirers according to Jónsson. “There were 10 teams in the league and I had calls from nine clubs.
“At the time she didn’t have an agent so the club took care of her so that her phone wasn’t constantly ringing from all the clubs in the league.
“We allowed her to speak with just the top two clubs, Valur and Breiðablik.”
Breiðablik was the destination of choice, a club where she could potentially win her first piece of silverware.
But even before she had even kicked a ball for the 17-time Icelandic champions the club afforded her the chance to train with PSG.
The French club had eliminated Breiðablik from the UWCL during the previous season but took interest in their young left back Áslaug Munda Gunnlaugsdóttir.
“After the game their director, Bruno Cheyrou told us ‘we want number 20’, but she had to tell him that she had already missed too many days from school.” Ulfar Hinriksson, who also works as Breiðablik’s Head of Elite Development, tells FTF.
“When we communicated with PSG again a little bit later down the line they told us that they were still interested but we couldn’t send her alone, so we decided that Sveindís should travel too.
“The coach, Olivier Echouafni, was super pleased with how they both did during the training session. The pair were competing at the level of the PSG players at the age of 19.
“I wasn’t surprised. Sveindís has this natural aura about her that no matter what environment she’s put in, she can stand alongside other players. She’s very rarely fazed. After that period of training, I told her that I didn’t think she wouldn’t be in Iceland much longer.”
Before that could happen she had a season to complete with Blikar. Now playing in a better team where the burden of being the main attacking threat was relived, she was afforded more time and space to hurt the opposition.
14 goals and eight assists in 15 games before the season was cut short due to covid saw her win the golden boot and be named Player of the Season. Further indication that Hinriksson’s prediction would soon come true.
A senior call up
September 2020 marked Jónsdóttir’s first official call-up to the senior national team.
Whilst this was her first full call-up it wasn’t the first time she had been involved in a senior camp. In 2016, at the age of 15, she was a part of a domestic-only training camp set up by Iceland boss Freyr Alexandersson to assess the quality of players based in Iceland.
Many in Iceland were surprised at how long it took for the country’s brightest prospect to be involved at the senior level, but a string of small niggles hindered her senior team involvement.
When she finally made her debut against Lativa on 17 September, she wasted no time in showing Jón Þór Hauksson what she was capable of by scoring twice in a comfortable 9-0 win.
Even after making her national team debut, Jónsdóttir didn’t forget the people who helped her get there. After one of her first caps, she gave her kit to the daughter of her former Keflavik coach Jónsson.
“My daughter has been following me to training for years and Sveindís is her idol,” Jónsson said.
“When I went to watch her for the national team you could sense it in the stand that she was the player. She has such a likeable character, everybody enjoys spending time with her and watching her play football.”
To Germany via Sweden
After completing her season-long loan with Breiðablik, Jónsdóttir returned to Keflavík but she was soon on the move again. Her exploits in green sparked interest from several top European clubs.
It was Wolfsburg who won the race for the 19-year-old’s signature, beating Chelsea and Bayern Munich in the process.
Upon signing, she was swiftly loaned out to Kristianstad, where she would once again link up with Elísabet Gunnarsdóttir, to aid her development.
The Damallsvenskan is viewed as the perfect bridge between the less competitive leagues across Europe and the elite divisions such as the Bundesliga.
An injury early in the season threatened to scupper the plan. Whilst trying to recover the ball, Jónsdóttir caught her foot in the turf, injuring her knee.
After being stretchered from the pitch her worries were put to rest when it was revealed her injury would only rule her out for six weeks. Upon recovering she enjoyed a fruitful season in Southern Sweden scoring six times and providing three assists.
Returning to Wolfsburg having checked off the next step in her development plan, and with another season of goals under her belt, she was thrust into the first team for the second half of the Frauen-Bundesliga season.
She marked her league debut with a brace against Koln and has gone on to win the Frauen-Bundesliga and DFB Pokal in her first campaign. She’s also caught the eye on the European stage catch against Arsenal and Barcelona in the Champions League.
Euro 2022 and beyond
It’s no secret that Jónsdóttir is the player to watch for Iceland at this summer’s European Championship.
Iceland face tough opposition to get out of group D, have been drawn alongside France, Italy, and Belgium.
Þorsteinn Halldórsson has named the youngest squad at the tournament and will likely look towards the Wolfsburg winger to be the catalyst to lead this youthful Iceland squad out of the group. Her former teammate Kirstrun Yr Holm is confident that she can do just that.
“I think it’s quite a good thing that Iceland are flying under the radar. With Sveindís, Sara Björk Gunnarsdóttir and some of the other players they’ve got a chance.
“Sveindís has been doing great with the national team and she’s going to the Euros now at age 21. She hasn’t come close to reaching her maximum yet, she’s still room to get better.
“I don’t just think that she’s going to become the best player in the world, I know she can.”